
Craft
Analog + AI: Touch meets Tech in Photography and Fragrance
Analog practices to inspire the fragrance industry. We revisit the past with a current perspective to ask future questions.
Driven by their imagination and inspiration, our creatives, together with our development and marketing teams, have outlined four olfactive paths that depict the new direction forward in a post COVID-19 world and the aspirations that will come to light. Those four territories are depicted through an exclusive collection of fragrances created by our fine fragrance perfumers to design into the future using Firmenich’s vast ingredient palette. This 'carte blanche' brings to light a wide palette of olfactive shades, in the image of our team of perfumers. Each of them – with his or her unique personality and singular olfactive signature – nurtures diversity and contributes to the richness of a uniquely talented team.
Craft
Analog practices to inspire the fragrance industry. We revisit the past with a current perspective to ask future questions.
Craft Culture Sustainability
Firmenich sat down with three Central Saint Martins tutors to discuss teaching the future and the role scent has to play in design.
Culture
With the niche market expanding and becoming more accessible, gender fluidity is back in the strategy of some big players. It seems that perfumery needs a fresh eye on gender.