Mind Nose + Matter

Annual examination of Global socio-cultural trends translated into fragrances to transform human emotions

Mind Nose + Matter, entitled RE|GENERATION, will diagnose what ails us as individuals and as a species, It will prescribe how scent can "heal us and help us "grow" to a better state of being and becoming.

WATCH Mind Nose + Matter Creative Director, Justin Welch introduce this year's theme by clicking the PLAY> button on the left.

EXPLORE + EXPERIENCE content in the chapters below: Thesis, Reunion, Innocence, Order, Danger and Revelation.