
Culture
SHIFT THE RULES: Gender Studies Offer New Stories
With the niche market expanding and becoming more accessible, gender fluidity is back in the strategy of some big players. It seems that perfumery needs a fresh eye on gender.
The 2020 Mind Nose + Matter, entitled RE|GENERATION, will diagnose what ails us as individuals and as a species, It will prescribe how scent can "heal us and help us "grow" to a better state of being and becoming.
WATCH Mind Nose + Matter Creative Director, Justin Welch introduce this year's theme by clicking the PLAY> button on the left.
EXPLORE + EXPERIENCE content in the chapters below: Thesis, Reunion, Innocence, Order, Danger and Revelation.
Culture
With the niche market expanding and becoming more accessible, gender fluidity is back in the strategy of some big players. It seems that perfumery needs a fresh eye on gender.
Craft Sustainability
Perfumer Frank Voelkl joins fashion designer and entrepreneur Francisco Costa. The two are known for minimalist designs that remain immediately identifiable to the knowing eye (or nose).
Sustainability
Chief Sustainability Officer, Dr. Bérangère Magarinos-Ruchat, leads a trip to discover the souls behind sustainability in India.