Emotions

DEFINING FRAGRANCE: Fragrance is RE|GENERATION

It takes only 3.3 seconds to inhale and exhale, but the brevity of an encounter with a scent belies its long lasting power to restore and transport us.

It takes only 3.3 seconds to inhale and exhale, but the brevity of an encounter with a scent belies its long lasting power to restore and transport us. The privileged position of our olfactory bulbs explains the ability of aromas to touch us deeply. We develop our sense of smell in utero, so we smell the world before we see it. The olfactory impressions are unique in that they are processed in the same part of our brain as memories, emotions and associative learning. Given the dramatic changes our world is experiencing in 2020, understanding and harnessing the power of scent is going to become even more crucial than before. So, we invite you to join our experts as they explain why  RE|GENERATION is our mission for the future and how we plan to design fragrances that make people feel good again.  

Featuring perfumers Gabriela Chelariu, Clement Gavarry and Alexis Grugeon; Dara Quinlan – Development, Tracy Taylor – Consumer Insights, and Justin Welch – Marketing.